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Communication strategies of fashion brands luxury brands

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Marketing communication strategies for fashion brands and measurements of efficiency

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The Art of Digital Marketing for Fashion and Luxury Brands

the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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New Perspectives in Luxury Branding

in regards to luxury fashion brands;

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Luxury Brands In Emerging Markets

influence the effectiveness of luxury brand strategies.;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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The Ghost of Luxury

brands. Mature brands, on the other hand, will find novel business strategies aligned with traditional luxury brand management techniques, but;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Kapferer on Luxury

. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced;

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Kapferer on Luxury

. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Sustainable Luxury

internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury;

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Luxury Retail and Digital Management

Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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