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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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Models for Sustainable Framework in Luxury Fashion

attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future;

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Internationalization of Luxury Fashion Firms

luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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Innovation in Luxury Fashion Family Business

A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;

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Sustainable Luxury

products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging;

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Vintage Luxury Fashion

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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The Fashion Handbook

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business;

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Fashion Handbook

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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The Management of Luxury

Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product;

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Luxury Fashion Retail Management

understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury;

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M&A Activity, Divestitures and Initial Public Offerings in the Fashion Industry

This thesis analyzes four individual corporate finance-related research objectives on the fashion and leather accessories industry. The;

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Fashion Marketing

Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the;

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Destination Marketing of Antwerp

capitals attract millions of luxury visitors, who benefit not only the fashion industry, but also the tourism industry, by making use;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Luxury Brand Management in Digital and Sustainable Times

in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion;

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Rise Of Fashion And Lessons Learned At Bergdorf Goodman

why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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