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itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and;
Vergelijkbare producten zoals The Luxury Strategy
challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;
Vergelijkbare producten zoals Luxury Strategy In Action
building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;
Vergelijkbare producten zoals New Perspectives in Luxury Branding
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;
Vergelijkbare producten zoals Luxury Lies & Marketing
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;
Vergelijkbare producten zoals Luxury Online
strategy, characterized by the move towards luxury.;
Vergelijkbare producten zoals A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;
Vergelijkbare producten zoals International Luxury Brand Strategy
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;
Vergelijkbare producten zoals International Luxury Brand Strategy
social and economical aspects. In order to complete this thesis, a successful marketing strategy of a luxury hotel chain is exemplified and the;
Vergelijkbare producten zoals The Importance of Luxury Hotels
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;
Vergelijkbare producten zoals The Ghost of Luxury
the foundation of a luxury company's business strategy and, as a result, its brand architecture. The authors also explore the patterns that;
Vergelijkbare producten zoals Resilience of Luxury Companies in Times of Change
, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy;
Vergelijkbare producten zoals Luxury Wine Marketing: The art and science of luxury wine branding
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
Vergelijkbare producten zoals The Management of Luxury
of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;
Vergelijkbare producten zoals Developing Successful Global Strategies for Marketing Luxury Brands
A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth;
Vergelijkbare producten zoals Innovation in Luxury Fashion Family Business
brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands;
Vergelijkbare producten zoals Rethinking Luxury Fashion
strategy. Use this Infoline to assess your organisations current strategy for learning and development, and to incorporate the social learning;
Vergelijkbare producten zoals Applying Social Tools to learning
luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;
Vergelijkbare producten zoals Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
Vergelijkbare producten zoals Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
Vergelijkbare producten zoals Kapferer on Luxury
A widely accepted truism says that luxury corrupts, and in both popular and scholarly treatments, the ancient city of Sybaris remains the;
Vergelijkbare producten zoals Corrupting Luxury in Ancient Greek Literature
luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;
Vergelijkbare producten zoals Omni-personal Luxury
discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands;
Vergelijkbare producten zoals Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
Vergelijkbare producten zoals Advances in Luxury Brand Management
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
Vergelijkbare producten zoals The New Luxury Experience: Creating the Ultimate Customer Experience
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
Vergelijkbare producten zoals Sustainable Luxury Brands
In any encounter, you can't afford the luxury of hoping you will prevail. You need to have a plan. You need to know how to execute the plan;
Vergelijkbare producten zoals Never Kick a Kangaroo
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