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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Communication strategies of fashion brands luxury brands

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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The Art of Digital Marketing for Fashion and Luxury Brands

the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Marketing communication strategies for fashion brands and measurements of efficiency

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Advances in Chinese Brand Management

scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Brand Challenge The

luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the;

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