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New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

establish a strong brand identity through innovative strategies and management.;

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Vertical Brand Portfolio Management

environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation's brand;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Competitive Branding Strategies

dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into;

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Competitive Branding Strategies

dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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Product Policy and Brand Management

The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Branded Component Strategies

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand;

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Entrepreneurial Essentials

political campaign strategies by utilizing marketing techniques along with the personal brand.;

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Entrepreneurial Essentials

political campaign strategies by utilizing marketing techniques along with the personal brand.;

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Consumer-Brand Relationships

In today's highly competitive business environment brands and systematic brand management have become powerful means for differentiating a;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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