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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Brand Management and Marketing of Luxury Goods

Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a;

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Het Merk Opnieuw Uitgevonden

Het Merk Opnieuw Uitgevonden is een boek van Jean-Noël Kapferer;

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Re-inventer les marques

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Les marques Capital de l'entreprise

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The New Strategic Brand Management

international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals;

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Les remarques a l'epreuve de la pratique

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Brand Challenge The

: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noel Kapferer (luxury), Jesko Perrey;

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Reinventing The Brand

Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.;...

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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Sustainable Luxury Brands

. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;

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Luxury and Fashion Marketing

contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising;

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Luxury and Fashion Marketing

contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Luxury Marketing & Management

of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;

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The Creation of the Extraordinary

is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives;

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Luxury Wine Marketing: The art and science of luxury wine branding

, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy;

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Luxury Brand Management in Digital and Sustainable Times

featured in the book. The new edition offers: A new chapter on the Luxury of Tomorrow, with a particular focus on authenticity and;

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