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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including;

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Omni-personal Luxury

different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Omni-Channel Retailing

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and;

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Marketing Channel Strategy

design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution;

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Communication strategies of fashion brands luxury brands

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Global Marketing Strategies for the Promotion of Luxury Goods

, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Marketing communication strategies for fashion brands and measurements of efficiency

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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Inside Luxury: The Growth and Future of the Luxury Industry

the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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