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The Ghost of Luxury
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The Ghost of Luxury
of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;
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Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Sustainable Luxury Brands
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
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The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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Luxury Retail Management
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;
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The Value of Luxury
and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
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The Value of Luxury
and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;
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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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The Importance of Luxury Hotels
Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;
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Luxury Strategy In Action
challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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Luxury Marketing & Management
This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;
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Luxury the Chinese Way
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;
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Luxury Retail and Digital Management
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;
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The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
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Selling the Luxury Experience
-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers;
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