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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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Luxury Retail Management

Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers;

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Luxury Fashion Retail Management

luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an;

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Strategic Business Development Report for Jewellery Retail Industry

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming;

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Rethinking Luxury

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;

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Logistics and Retail Management

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Retail Management

comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Digital Channels and Social Media Management in Luxury Markets

East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods;

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Digital Channels and Social Media Management in Luxury Markets

distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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The Future of Department Stores: 9 Escalators to a Golden Future for the Department Store

How do the best department stores retain their customers, and thrive? What do retail and showbiz have in common? Stores such as Galeries;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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