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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on f;...

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Secure the Bag

Secure the Bag is the ultimate business tool that helps you plan and organize your brands content, d;...

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of busi;...

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the stronges;...

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the stronges;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Brands

Branding is currently one of the most exciting subjects around; business people everywhere are wakin;...

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their ope;...

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their ope;...

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and;...

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The Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand;...

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy a;...

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Citizen Brands

What is the most important issue facing business today? Globalization, the technological revolution,;...

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Citizen Brands

What is the most important issue facing business today? Globalization, the technological revolution,;...

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Brand Advocates

Praise for Brand Advocates Ignite your Advocates! Fuggetta shows you how. SCOTT MONTY, Head of Soc;...

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Ultimate Guide to YouTube for Business

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to ;...

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Bra;...

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipula;...

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much;...

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Football Brands

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, ;...

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Trademarks, Brands, and Competitiveness

This book examines trademarks and brands, and their historical role in national competitive and comp;...

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands ;...

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The Ultimate Book of Business Skills

There is a bewildering array of choices facing all managers, whether newly appointed or experienced ;...

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