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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;
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Rivalry and Group Behavior Among Consumers and Brands
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as;
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Global Sport Marketing
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;
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Routledge Handbook of Sports Marketing
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;
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Sports Sponsorship And Marketing Communications
Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;
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Sport Teams, Fans, and Twitter
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an;
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Sport Teams, Fans, and Twitter
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Leveraging Brands in Sport Business
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;
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Leveraging Brands in Sport Business
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Als Een Speer
of werkelijkheid?Philip Brands, een official in de dartswereld, zorgt voor spectaculaire veranderingen in deze sport.Hoewel hijzelf geen aanleg;
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World Class
world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours. Having spoken to inspirational;
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World Class
world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours. Having spoken to inspirational;
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Meneer beck gaat even een krant kopen - Brands
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Communication strategies of fashion brands luxury brands
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Eugène Brands en zijn inspiratie
Eugène Brands en zijn inspiratie;...
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