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Creating Passion Brands

looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about posit;...

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Creating Ever-Cool

By achieving what the author terms ever-cool status, brands are able to gain young customers for lif;...

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Andrew Jackson

With the sweep, passion, and attention to detail that made "The First American" a resounding hit with readers and critics, Brands shapes a;

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I'm With the Brand

the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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Brands That Rock

successful rock stars will tell you that achieving cultural icon status depends on creating emotional connections with fans¿be it a music group, a;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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Building Brands & Creating Cultures

building a brand & creating a culture of authentic servant leadership.;

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Brand Portfolio Strategy

. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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The Passion Plan at Work

In his best-selling book, The Passion Plan, Richard Chang showed individuals how to discover their passion and turn it into personal and;

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Creating a Sustainable Brand

creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an;

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THE Seven Dimensions of Branding

insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;

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The Origin Of Brands

effective techniques for creating new brands is to branch them off of already successful products or services. The authors contend that the;

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Bigger Than This

, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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Marketing Brands to Children - Ethically

to Children - Ethically. Author Nic Jones is a marketing professional with a passion for delivering great brands that children love. He runs;

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Want to Change the World?

for audacity. The power of a bold goal. How ideas emerge and spread. The daily slog. How to grow your cause. Creating a mighty message. Brands;

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Co-creating Brands

perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be;

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The Invisible Grail

All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. But;

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Living Brands

A marketing master reveals how to create brands that tap into customers' lifestylesIn an era of 24/7 marketing, companies are creating;

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The Brand Glossary

invaluable companion for all those creating and managing brands.;

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Domain Names Rewired

branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or;

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From Brand Vision To Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

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From Brand Vision to Brand Evaluation

already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes;

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