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The Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and;

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World War Brands

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand;

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The Next Economy

In this eye-opening and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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THE Seven Dimensions of Branding

your brand consigned to the grave yard of marketing casualties How is branding in an emerging economy different from the same exercise in a;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Brand Society

between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands;

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Brand Society

between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands;

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Brand Valuation

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are;

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Brand Valuation

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are;

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Branding

, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are;

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Experiential Marketing

between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need;

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Brands

argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by;

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Brands

argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by;

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Accounting for brands according to US-GAAP and IAS

wealth and growth are mainly driven by intangible assets. In a knowledge-based economy the success of an enterprise is driven by intangible;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Brands, Geographical Origin, and the Global Economy

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings;

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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the;

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Brand Wars

Market disruption, pandemic-ridden economy and China's digital and mobile dominance-Indian brands are swimming through these rough tides to;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Retail Recovery

selves, and large parts of the world economy have fallen into a recession, with reduced employment and incomes across large parts of society;

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Brands and the City

entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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