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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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Branding Across Borders

of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;

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Branding TV

station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential;

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Branding Democracy

. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public;

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Branding Democracy

. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Place Brand Formation and Local Identities

to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to;

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Place Brand Formation and Local Identities

place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Kellogg on Branding in a Hyper-Connected World

designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the;

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Pharmaceuticals-Where's the Brand Logic?

beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential;

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Pharmaceuticals-Where's the Brand Logic?

beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential;

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4D Branding

Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe;

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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools;

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools;

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Beyond Sticky

sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Startup Branding

Startup Branding;

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