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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy a;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...

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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrit;...

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regar;...

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Managing Brands in 4D

The main value of this book is an organized and systematic approach to branding, supported by litera;...

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They ;...

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They ;...

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Marketing Aesthetics

By offering a strategy for managing a company's total aesthetic output and with chapters on consumer;...

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly conv;...

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly conv;...

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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abuse;...

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Brand Asset Management

Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed ;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue;...

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue;...

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, an;...

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, ;...

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The New Global Brands

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for;...

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength ;...

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength ;...

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Kellogg On Branding

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a compr;...

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest;...

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and shoul;...

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Business-To-Business Brand Management

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evalu;...

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equit;...

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