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Building Distinctive Brand Assets

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have;

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Building Your Brand Assets

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Managing Brand Equity

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Trademarks

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;

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Trademarks

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more;

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Employer Brand Management

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;

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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Safeguarding Intangible Assets

profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically;

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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Brand Extensions

value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various;

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Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Advanced Brand Management

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with;

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Brand Power

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain;

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Global Brand Power

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;

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Global Brand Power: Leveraging Branding for Long-Term Growth

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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Control the Narrative

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one;

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Intangible Assets

to raise the efficiency and brand identification of firms-comprise a subset of services, which, in turn, accounts for three-quarters of all;

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