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Political Branding

changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate;

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Brands

and other less tangible products ? How have some brands come to signify certain social or political ideals, and how do those ideals affect;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Origination

connections between political and cultural economy approaches within geography * Provides a distinctive and incisive conceptual and theoretical;

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Origination

connections between political and cultural economy approaches within geography * Provides a distinctive and incisive conceptual and theoretical;

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Party Brands in Crisis

that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented;

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Party Brands in Crisis

that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Brands

trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought;

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Brands

trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought;

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Donald Trump in Historical Perspective

, and political scientists to explore historical parallels to the presidency of Donald J. Trump, the 45th President of the United States;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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