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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Global Brand Strategy

invaluable guide for brand management and development. (K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific). His contribution to global brand;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable;

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Challenges of Brand Management Today

to the growing economic and strategic impact of brands on many companies as well as dramatic global changes, brand management is now facing;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Strategic Brand Management

Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work;

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Brand Leadership

and sponsorship to make brands resources work more effectively Address the four imperatives of global brand management

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Order in Chaos - Cybernetics of Brand Management

Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming;

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