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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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Cultural Mediations of Brands

cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their;

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Brand Culture

case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;

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Brand Culture

case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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Origination

innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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Brands and the City

themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social;

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Pop Brands

brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;

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Pop Brands

brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;

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Branding

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United;

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Brands

? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most;

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Brands

? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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Marketing Semiotics

of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It;

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How Brands Become Icons

deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a;

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Advances in Chinese Brand Management

greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.;

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Branding Masculinity

detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;

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Branding Masculinity

detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models;

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Retail Power Plays

create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap;

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