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role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;
Vergelijkbare producten zoals Brands and Cultural Analysis
cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their;
Vergelijkbare producten zoals Cultural Mediations of Brands
case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;
Vergelijkbare producten zoals Brand Culture
case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;
Vergelijkbare producten zoals Brand Culture
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;
Vergelijkbare producten zoals Global Brand Management
innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;
Vergelijkbare producten zoals Origination
innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new;
Vergelijkbare producten zoals Origination
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;
Vergelijkbare producten zoals On Aesthetic and Cultural Issues in Pragmatic Translation
themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social;
Vergelijkbare producten zoals Brands and the City
brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;
Vergelijkbare producten zoals Pop Brands
brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;
Vergelijkbare producten zoals Pop Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These;
Vergelijkbare producten zoals Lifestyle Brands: A Guide to Aspirational Marketing
Vergelijkbare producten zoals Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;
Vergelijkbare producten zoals Rethinking Luxury Fashion
of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It;
Vergelijkbare producten zoals Marketing Semiotics
deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a;
Vergelijkbare producten zoals How Brands Become Icons
greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.;
Vergelijkbare producten zoals Advances in Chinese Brand Management
The Death of the Brand? Challenges Facing International Brands in the 21st Century - An Analysis with Examples and Recommendations;
Vergelijkbare producten zoals The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;
Vergelijkbare producten zoals Branding Masculinity
detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;
Vergelijkbare producten zoals Branding Masculinity
, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models;
Vergelijkbare producten zoals Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap;
Vergelijkbare producten zoals Retail Power Plays
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