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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Branding Across Borders

challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Inclusive Place Branding

applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging;

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Inclusive Place Branding

applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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Branding Democracy

. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Research Companion to Language and Country Branding

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Development of National Brand

In the past decades, branding has become a fundamental tool to compete for customers in the whole world. Branding has been stretched from;

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Manufacturing Indianness

-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory;

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Donald Trump and the Branding of the American Presidency

This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American;

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Canada, Nation Branding and Domestic Politics

branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;

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Canada, Nation Branding and Domestic Politics

branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;

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