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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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BRANDS AND BRANDING

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Asian Brand Strategy

. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands;

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Asian Brand Strategy

. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands;

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Branding

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United;

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branding@thedigitalage

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that;

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Future Luxe

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Brands A to Z

'Brands A to Z: Alessi' presents an accessible and engaging portrait of the much-loved Italian brand. Alessi has evolved from a workshop;

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Global Brand

over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business;

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Branding A Store

this book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The;

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The Executive Secretary Guide to Building a Powerful Personal Brand

competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Brands and the City

entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Virtual Reality Marketing

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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It's A Branded World

This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global;

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Asian Brand Strategy (Revised and Updated)

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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