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Brand Asset Management

provides the best methodology I have seen for improving your brand asset management. -- Phil Kotler, S. C. Johnson & Son Distinguished Professor;

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Building Distinctive Brand Assets

Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Engineering Asset Management 2011

This text represents state-of-the-art trends and developments in the emerging field of engineering asset management as presented at the;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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IT Asset Management Foundation (ITAMF)

IT Asset Management Foundation (ITAMF) is a certification that validates a professionals knowledge on managing the IT assets as part of an;

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Brand Leveraging

Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;

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Physical Asset Management

Physical asset management is the management of fixed or non-current assets such as equipment and plant. Physical Asset Management presents;

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Brand Strategy and Management for Law Firms

talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand;

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Physical Asset Management

This book presents a systematic approach to the management of physical assets from concept to disposal, building upon the previous editions;

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Physical Asset Management

This book presents a systematic approach to the management of physical assets from concept to disposal, building upon the previous editions;

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Physical Asset Management

asset management (2nd Ed.) presents a systematic approach to the management of physical assets from concept to disposal. It introduces the;

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Introduction to Asset Management

to as asset management. It is applied to both tangible assets including physical objects like buildings or equipment, and to intangible;

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Living the Brand

, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature;

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Physical Asset Management

Physical Asset Management;

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Asset Management and International Capital Markets

management in an international capital market environment. The topics covered include risk management and asset pricing models for portfolio;

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Asset Management

Asset Management 1e editie is een boek van Chris Lloyd uitgegeven bij Ice Publishing. ISBN 9780727736536 Asset Management;

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Value Based and Intelligent Asset Management

The fundamental motivation of this book is to contribute to the future advancement of Asset Management in the context of industrial plants;

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Pavement and Asset Management

Pavement and Asset Management contains contributions from the World Conference on Pavement and Asset Management (WCPAM 2017, Baveno, Italy;

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Brand Beauty Unleashed

and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace;

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Brand Beauty Unleashed

and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace;

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Exin Itamorg It Asset Management Foundation Workbook

IT As+V4:X4set Management Foundation (ITAMF.EN) is a certification that validates a professional's knowledge on managing the IT assets as;

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Software Asset Management

Software Asset Management is een boek van MR Prafull Verma;

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Transit Asset Management

practice of transit asset management. There is considerable evidence that this is a critical area of focus. Improving transit asset management;

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Modern Investment Management An Eq

Introduces the modern investment management techniques used by Goldman Sachs asset management to a broad range of institutional and;

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Handbook of Asset and Liability Management

In the Handbook of Asset and Liability Management: From Models to Optimal Return Strategies , Alexandre Adam presents a comprehensive guide;

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Pocket CIO - The Guide to Successful IT Asset Management

Create and manage a clear working IT asset management strategy with this unique guide Key Features A detailed IT Asset Management (ITAM;

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