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Business-To-Business Brand Management

of the marketing mix for business-to-business and industrial marketers. Each of the papers provides valuable brand management insights for;

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Brand Management Strategies

boardroom.Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Basics Marketing 03: Marketing Management

marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;

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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to suce;

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Moment of Truth

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;

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Small Business Marketing Management

Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding;

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Ingredient Branding and Pricing

prices?" First, the author explains and defines the Business-to-Business sector. Subsequently, he focuses on international brand management;

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It Governance Based On Cobit 4.1

in the IT management domain. It also provides students in IT and Business Administration with a compact reference to COBIT 4.1.;

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Understanding Cross-Cultural Management

A brand new text in cross-cultural management which presents the key themes and issues in managing people and organisations across national;

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How Start Your Own Business Entrepreneur

bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer;

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Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!

your brand for business names or product names. If you have not asked these questions, then you need to Protecting your brand - can you afford;

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains;

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Stand Out!

management system. It gives the reader the confidence, permission, and skills to get branding now!;

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The Law Of Brand Attraction

The Law of Brand Attraction is an essential guide to the most successful brand attraction strategies that real business owners, just like;

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Marketing Management Concepts and Tools

/>Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research;

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Sales Analytics Guide

"Sales Development & Category Management Practices For Enhancing Business Performance"Sales Analytics Mission: "To provide insightful;

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Business Communication Essentials

in order to fulfill organizational goals and bring profits to the company. It incorporates topics like customer behavior, brand management;

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Employer Branding for Competitive Advantage

management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current;

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Color Me Successful, How Color Sells Your Brand

to pick the right colors to excite your clients to buy, and remember your brand. Each color is associated with reactions and perceptions to;

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Career Ideas for Teens in Business, Management, & Administration (Career Ideas for Teens (Ferguson))

in the new Career Ideas for Teens in Business, Management, and Administration.Job articles include:Brand manager

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Brand Risk

marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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The Business of Champagne

same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It;

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