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Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Brand Management and Marketing of Luxury Goods

Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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Sustainable Luxury

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and;

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Digital Channels and Social Media Management in Luxury Markets

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;

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Digital Channels and Social Media Management in Luxury Markets

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Experiential Marketing

B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA;

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Experiential Marketing

B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Treasure Hunt

obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Luxury Marketing & Management

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Selling the Luxury Experience

-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers;

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Trading up

Middle-Market Consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing

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