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Luxury Marketing: A Challenge for Theory and Practice

luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury;

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Developing Successful Global Strategies for Marketing Luxury Brands

is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including;

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Omni-personal Luxury

different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including;

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Sustainable Luxury

products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury Lies & Marketing

customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Let Them Eat Cake

and above and discovered a totally new type of luxury consumer. Called the ''butterflies,'' these most affluent of affluent consumers have;

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Inside Luxury: The Growth and Future of the Luxury Industry

what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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Luxury Marketing & Management

an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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The Roots and Uses of Marketing Knowledge

text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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