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Brands, Geographical Origin, and the Global Economy

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Origination

conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations;

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Origination

conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations;

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Relocating the Law of Geographical Indications

There is considerable variation in the nature, scope and institutional forms of legal protection for valuable geographical brands such as;

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Relocating the Law of Geographical Indications

There is considerable variation in the nature, scope and institutional forms of legal protection for valuable geographical brands such as;

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Country of Origin Effect and Reputation of Spanish Brands

perceptions of Spanish origin products, and the associations of Spain as country of origin. The last phase leads to the implications of Spanish COO on;

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Country of Origin Effect

between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the;

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THE Seven Dimensions of Branding

mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Brand Valuation

-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern;

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Brand Valuation

-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern;

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The Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and;

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The Global Economy

This collection of contemporary essays addresses the imposing changes occurring in the global economy and presents thoughtful policy;

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The Global Economy

This collection of contemporary essays addresses the imposing changes occurring in the global economy and presents thoughtful policy;

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Agronomy and Economy of Black Pepper and Cardamom

origin, history, geographical distribution, production, economy and their uses.;

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Global Health and Geographical Imaginaries

, political economy, risk, vulnerability, lifestyles, geopolitics, culture, governance, development and the environment. Moreover, global health;

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Global Health and Geographical Imaginaries

, political economy, risk, vulnerability, lifestyles, geopolitics, culture, governance, development and the environment. Moreover, global health;

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Brands

argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by;

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Brands

argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by;

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Global Brands

achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Global Political Economy

of global political economy explaining the theories behind production, trade, finance and relations between rich and poor countries. He also tackles;

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The New Local Economy

Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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Geographical Indication and Global Agri-Food

This book addresses the relevance of geographical indication (GI) as a tool for local and socio-economic development and democratization;

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