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Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings;
Vergelijkbare producten zoals Brands, Geographical Origin, and the Global Economy
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;
Vergelijkbare producten zoals Global Branding and Country of Origin
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;
Vergelijkbare producten zoals Global Branding and Country of Origin
conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations;
Vergelijkbare producten zoals Origination
conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations;
Vergelijkbare producten zoals Origination
There is considerable variation in the nature, scope and institutional forms of legal protection for valuable geographical brands such as;
Vergelijkbare producten zoals Relocating the Law of Geographical Indications
There is considerable variation in the nature, scope and institutional forms of legal protection for valuable geographical brands such as;
Vergelijkbare producten zoals Relocating the Law of Geographical Indications
perceptions of Spanish origin products, and the associations of Spain as country of origin. The last phase leads to the implications of Spanish COO on;
Vergelijkbare producten zoals Country of Origin Effect and Reputation of Spanish Brands
between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the;
Vergelijkbare producten zoals Country of Origin Effect
mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging;
Vergelijkbare producten zoals THE Seven Dimensions of Branding
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;
Vergelijkbare producten zoals From Chinese Brand Culture to Global Brands
-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern;
Vergelijkbare producten zoals Brand Valuation
-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern;
Vergelijkbare producten zoals Brand Valuation
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and;
Vergelijkbare producten zoals The Economy of Brands
This collection of contemporary essays addresses the imposing changes occurring in the global economy and presents thoughtful policy;
Vergelijkbare producten zoals The Global Economy
This collection of contemporary essays addresses the imposing changes occurring in the global economy and presents thoughtful policy;
Vergelijkbare producten zoals The Global Economy
origin, history, geographical distribution, production, economy and their uses.;
Vergelijkbare producten zoals Agronomy and Economy of Black Pepper and Cardamom
, political economy, risk, vulnerability, lifestyles, geopolitics, culture, governance, development and the environment. Moreover, global health;
Vergelijkbare producten zoals Global Health and Geographical Imaginaries
, political economy, risk, vulnerability, lifestyles, geopolitics, culture, governance, development and the environment. Moreover, global health;
Vergelijkbare producten zoals Global Health and Geographical Imaginaries
achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances;
Vergelijkbare producten zoals Global Brands
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;
Vergelijkbare producten zoals Global Brand Management
of global political economy explaining the theories behind production, trade, finance and relations between rich and poor countries. He also tackles;
Vergelijkbare producten zoals Global Political Economy
Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy;
Vergelijkbare producten zoals The New Local Economy
The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;
Vergelijkbare producten zoals County of Origin Knowledge- Insights into Consumers' Knowledge
This book addresses the relevance of geographical indication (GI) as a tool for local and socio-economic development and democratization;
Vergelijkbare producten zoals Geographical Indication and Global Agri-Food
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