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International Strategic Management of Brands and Online Firms

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on;

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Strategic Management and Online Selling

consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home;

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Strategic Management and Online Selling

consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home;

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Strategic Management: Concepts and Cases

of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT;

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Strategic Management And Competitive Advantage

Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process;

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Strategic Brand Management 3E

Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete;

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Strategy Management and Business Success

This book examines the practice of strategic management, in indigenous firms and to ascertain the impact of strategic management on;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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The New Institutionalism in Strategic Management

These papers explore the contemporary strategic management field. They examine how firms behave, why they are different, what limits their;

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Corporate Strategies under International Terrorism and Adversity

Corporate Strategies under International Terrorism and Adversity raises key issues facing international business and management in an era;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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The New Strategic Brand Management

international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals;

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Strategic Networking in Small High Tech Firms

of high technology development and the conditions for management. 'Strategic Networking in Small High Tech Firms' is concerned with strategic;

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Entrepreneurship in International Marketing

conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit;

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Strategic Management: Concepts and Cases

analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Learning and Knowledge Management in the Firm

management of knowledge as a strategic asset. The wealth of evidence, analysis and discussion will ensure this work will be of immense value and;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Strategy Formulation in Entrepreneurial Firms

the lack of strategic thinking in the management of small firms and provides recommendations for effective strategic management processes.;

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Strategic Management in Construction

can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic;

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Strategic Management

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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Knowledge Acquisition in International Strategic Alliances

International strategic alliances (ISA) are a common practice among firms to sustain their competitiveness in a global market. Despite its;

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Competitiveness of Chinese Firms

This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation;

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