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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Strategic Management

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make;

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Creativity and Marketing

, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range;

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Applied Strategic Marketing

, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic;

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Applied Strategic Marketing

, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic;

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Strategic Management

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Strategic Management

ramifications of latest developments in the theory and practice of strategic management will find this book of interest.;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Strategic Marketing 3rd

current developments in marketing theory and practice. It offers- * Coverage of key developments in customer relationship management, business;

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Strategic Marketing Decision-Making within Japanese and South Korean Companies

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides;

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Strategic Innovative Marketing

integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned;

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Practical Strategic Management

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy;

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Strategic Management of Professional Service Firms: Theory and Practice

, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be;

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Strategic Management of Professional Service Firms: Theory and Practice

, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be;

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Strategic Social Media Management

. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an;

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Engaging Your Community Through Active Strategic Marketing

takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Management in Action

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter;

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Strategic Management in Action

For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read;

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Strategic Management

For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read;

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