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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Strategic Market Management, 10th Edition

strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Services Marketing

in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing

Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title;

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Preface to Marketing Management

This text is intended to serve as an overviewframework of critical issues of marketing management. It aims to reinforce the cross;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Management Accounting for Decision Makers

decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Corporate Strategy

This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Global Marketing, Global Edition

Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition;

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ISE Retailing Management

its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation;

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Marketing-Management in der Hotellerie

The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Strategic Marketing Management

management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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