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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable;

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Understanding Strategic Management

A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and;

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The New Strategic Brand Management

international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;

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Strategic Brand Management

knowledge. The chapters guide you systematically through the main topics, from the subject of brands to brand equity and strategic brand management;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Brand Risk

marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third;

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Strategic Brand Management and Development

research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This;

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Strategic Brand Management and Development

research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This;

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Brand Management

of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and;

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Brand Management

analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic;

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Strategic Brand Management

students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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Employer Brand Management

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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