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How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how;

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Romancing The Brand

, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow;

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Brand Portfolio Strategy

assets. He shows how to: Keep brands relevant Energize and differentiate brands Grow by leveraging brand assets Participate in value and premium;

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Brand Media Strategy

Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to;

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Brand Media Strategy

Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;

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Trendology

performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how;

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Trendology

performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how;

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Want to Change the World?

for audacity. The power of a bold goal. How ideas emerge and spread. The daily slog. How to grow your cause. Creating a mighty message. Brands;

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Sport Brands

influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;

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Sport Brands

influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;

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Competitive Branding

is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands. Philip;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Big Picture Strategy - The Six Choices That Will Transform Your Business

book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers;

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Napoleon Hill's First Editions

of entrepreneurs to teach them how to master their personal and professional success as they run, start, and grow their enterprises.;

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Brands

variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems;

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Ultimate Book of Business Brands

throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends;

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Managing Brands

incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and;

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Brands and the City

themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social;

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Building Brands Directly

discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more;

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How Brands Become Icons

are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive;

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Brands, Competition Law and IP

of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Will Post for Profit

How to earn a profit on social media. Since the rise of social media, Influencer Marketing has emerged as one of the most powerful;

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Mastering the New Media Landscape

three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy;

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The Power of Customer Experience

from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations;

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