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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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How Brands Become Icons

historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Brand Authenticity

, yet. This book aims to contribute to the currently existing marketing literature, by developing a theoretical concept of brand authenticity;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand;

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Big Brands

Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their;

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The Powers

of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Boomer Brands

''Boomer Brand Cameos'' are featured in text and photographs. Boomers will gain rare insight into how these iconic brands shaped their childhood;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Brand Culture

case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;

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Brand Culture

case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer;

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Branding Governance

Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Building the Brand-Driven Business

reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;

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The Phenomenon of Cult Brands

: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand's cult status from a;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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