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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing;

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Six Rules For Brand Revitalization

, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization;

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Brand Together

co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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Rebuild

knew about business.' Sam Baker __________ How we live, buy and sell is changing, and it's changing for good. Rebuild is a vital guide to;

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History in a Post-Truth World

A post-truth world, where emotions are more influential than facts, has a profound impact on how history is produced and consumed. Looking;

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Moment of Truth

brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand;

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History in a Post-Truth World

History in a Post-Truth World: Theory and Praxis explores one of the most significant paradigm shifts in public discourse. A post-truth;

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Brand Storytelling

the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart;

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Trust Accountability & Purpose

question: how to rebuild trust in distrusting times? Integrity, responsibility and accountability must be embedded into corporate mission;

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Brand Authenticity

, yet. This book aims to contribute to the currently existing marketing literature, by developing a theoretical concept of brand authenticity;

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The Human Centered Brand

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based;

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Brain Tattoos

offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the;

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The PR Knowledge Book

just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social;

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Brand Singapore (Third Edition)

and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The;

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Understanding Argument in a Post-Truth World

Understanding Argument in a Post-Truth World equips readers with modern argumentative strategies that complement the technological and;

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I Am My Brand

builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide;

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Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!

Business Name? * What Happens if I don't Register my Brand as a Trademark? * If I Register my Brand in one country is it covered around the world;

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Authentic and Inauthentic Places in Tourism: From Heritage Sites to Theme Parks

With the rise of post-truth and fake news, a thorough examination of authenticity has never been so relevant. This book explores the;

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Authentic Marketing

. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new;

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Corporate Brand Personality

the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values;

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Corporate Brand Personality

the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values;

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B2B

' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains;

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The Talent Brand The Complete Guide to Creating Emotional Employee BuyIn for Your Organisation The Complete Guide to Creating Emotional Employee BuyIn for Your Organization

of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book;

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