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Strategic Brand Management, 3rd Edition

presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.;

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Strategic Brand Management, 3rd Edition

presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.;

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Truth About Creating Brands People Love, The

truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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The Phenomenon of Cult Brands

empha- sizes the strong relevance of a brand's cultural change orienta- tion in its evolution to becoming a cult brand and develops two models;

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Retail Power Plays

retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to;

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Launching & Building a Brand For Dummies

Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Building Brands Directly

create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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The Invisible Grail

reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Global Brand

of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set;

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Decoding Branding

, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are;

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Decoding Branding

, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are;

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The Global Brand

This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Advertising & Brand Building

every year in pursuit of building strong brands. However, in a marketing environment marked by media fragmentation, changing technology, and;

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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Nine Timeless Nuggets

customer motivation, customer relationship and twenty-first-century brand building. Together, these models can provide a strong foundation to any;

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