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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Branding and Positioning in Base of the Pyramid Markets in Africa

, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Shaping Efficient Employer Branding Strategies to Target Generation Y

1980 - through efficient target group-oriented employer branding strategies is gaining in importance. This book examines the influence of the;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Competitive Success

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Personal Branding Strategies

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube, Facebook and Twitter And How To Utilize Advertising on Social Media

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Differentiation strategies in the fashion industry

of the differentiation strategies; it also provides the reader a description of branding, consumer decision process, competitive advantage;

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Branding in Commerce & Marketing

of Branding in Commerce and Marketing is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for;

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