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Advances in Luxury Brand Management

brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;

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The Luxury Strategy

products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on;

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Padre Ignacio

was overdue with its package containing his single worldly luxury.;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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Developing Successful Global Strategies for Marketing Luxury Brands

exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Trophies . Luxury, CD

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;

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