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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers;

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The Customer Centricity Playbook

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers;

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Customer Centricity

Centricity. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else;

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Handbook on Customer Centricity

of customer centricity. Each chapter complements the others and shares applicable and deep knowledge regarding how firms should transform the entire;

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Winning Customer Centricity

(one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to;

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Winning Customer Centricity

(one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to;

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Using Information to Develop a Culture of Customer Centricity

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information;

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Breaking Through 2Nd Edition

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know;

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Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Authentic Customer Centricity (Hc)

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Customer-Centric Project Management

-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve;

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Customer-Centric Project Management

-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve;

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Journey To Centricity

A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the future. Improve customer;

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Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as;

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The Power of Customer Experience

, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples;

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The Power of Customer Experience

, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples;

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The Customer-Centric You

One of the world's leading experts in the new discipline of 'customer-centricity' explains how it works - and shows how it can;

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The Journey Mapping Playbook

The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mapping A;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer in the Boardroom?

market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity;

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Innovators Playbook

the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric;

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Kundenzentriertes Markenmanagement

, die Customer Experience und die Customer Centricity in Frage gestellt. Das Buch beantwortet die zentralen Fragestellungen des Zusammenspiels von;

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Customer Centricity

Organizations seem to understand the "importance of the customer" in running a sustainable business, so efforts such as the implementation;

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Customer Centricity

is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also;

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Einde inhoud

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