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Challenges of Brand Management Today

serious challenges. If the companies want to master these challenges, their brand management requires a certain degree of adaptiveness and this;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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The Routledge Companion to Contemporary Brand Management

provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their;

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The Routledge Companion to Contemporary Brand Management

provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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New Techniques for Brand Management in the Healthcare Sector

, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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Co-Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion;

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Brand Strategy and Management for Law Firms

talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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How to Manage and Measure Employer Branding

anchored in organizational management as a long-term and cross-departmental part of corporate strategy. Today more and more organizations are;

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Advances in Active Portfolio Management: New Developments in Quantitative Investing

in Active Portfolio Management brings you up to date on the issues, trends, and challenges in the world of active management and shows how advances;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Brand Management

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority;

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