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Brands Plucked from the Burning

These essays about British Methodists in the 18th, 19th, and 20th centuries, explore the process of collective remembering. Three distinct;

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EDGE

some rubber-burning, tyre-screeching situations from the world of planes, trains and cars, and mashed them up into brain-tastic challenges. All;

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Emotive Networks and Brands

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from;

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The Future of Brands

21st century? And from what unexpected quearters will successful new brands emerge? This book offers the insights of 25 international opinion;

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Build Great Brands - Second Edition

in their quest for greatness ignore the power of brand? Great brands don’t just happen. They are authentically and purposefully built from the;

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Brands and the City

book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Trademarks, Brands, and Competitiveness

repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective;

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What Makes Winning Brands Different?

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely;

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Brands, Competition Law and IP

the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how;

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UNDERSTANDING BRANDS 2ND/ED

Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers;

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The Phenomenon of Cult Brands

qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author;

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Brands

as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities;

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Biomass Burning in South and Southeast Asia, Two Volume Set

communities, and to address air quality, climate, and the human health impacts of greenhouse gases and aerosols from biomass burning, this set brings;

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Marketing Food Brands

discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book;

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Stellar Evolution Physics 2 Volume Hardback Set Stellar Evolution Physics

This text describes the microscopic physics operating in stars and demonstrates how stars respond from formation, through hydrogen-burning;

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Strategy and Management of Industrial Brands

industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and;

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