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What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

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Managing Customers for Profit

; improving brand perception and brand value; encouraging word-of-mouth behavior and managing profitable customers. By implementing these strategies;

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to;

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Angel Customers & Demon Customers

) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years.

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Customer Value Creation Behavior

. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the;

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Customer Value Creation Behavior

. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the;

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Focusing on Your Customer

and refine a process for delivering extraordinary value to your customers;

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The Big Miss

customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!What are the emotional and;

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Internet Based Customer Value Management

lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder;

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Profitable Customer Engagement

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable;

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Customer Centricity

management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do;

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Consumer Insight

, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies;

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Islands of Profit in a Sea of Red Ink

of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to;

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Managing the New Customer Relationship

relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be;

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Customer Experience Management Rebooted

understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the;

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Customer Experience Management Rebooted

understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the;

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Competitive Advantage of Customer Centricity

, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the;

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Sales Dynamics

customer value, and gain competitive lead in the market. To compete in a dynamic and interactive marketplace environment, firms must transform;

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Subscription Marketing

through content and community Add value to the customer relationship Align with customers' deeper values Whether you're marketing cloud;

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Keep Your Customers

old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture;

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Wallet Allocation Rule

money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable;

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Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the;

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Managing Customer Value

decision with a view to optimizing the value of your customers as assets? Where do you start - what tools do you use - what heuristics are useful;

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Managing Customer Value

the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions;

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Managing Customer Service

Internet, how to deal with difficult and angry customers and how to turn opportunities into sales.;

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Delivering Knock Your Socks Off Service

What is quality customer service, and how do you consistently deliver it for your customers? Discover the answers in this go-to guide for;

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Customer Experience For Dummies

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your;

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