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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones;

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What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Profit Maximization Through Customer Relationship Marketing

customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and;

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Essentials of Service Marketing

to personalize the offerings, enhance customer loyalty and increase customer life time value to the business. This book gives an explicit;

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Customer Relationship Management in Indian Banking Industry

Customer Relationship Management (CRM) in the Indian banking system is fundamental to building a customer-centric organization. CRM systems;

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Subscription Marketing

value through content and community Add value to the customer relationship

Subscription Marketing

through content and community Add value to the customer relationship Align with customers' deeper values Whether you're marketing cloud;

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Marry Your Customers!

to increase customer value and to ensure long-term relationships.The Customer Experience Counsellor, Dr;

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The Satisfied Customer

how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset.;

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Customer Centricity

equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Managing Customers for Profit

. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Internet Based Customer Value Management

lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder;

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on;

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Total Relationship Marketing

thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words;

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Total Relationship Marketing

thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words;

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Customer Centric Business Models, two steps beyond Customer Relation Management

buyer driven markets? What are the next two steps after Customer Relationship Management? Can the gap in the process chain between Customer;

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Are Customers loyal to the Tesco Superstore in Roundhay

challenge. Marketing's main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach;

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The The Art of CRM

This CRM masterclass gives you a proven approach to modern customer relationship management Key Features Proven techniques to architect CRM;

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Impacts of Customer Relationship Management on Development of Corporations

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase;

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Customer Relationship Management

developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a;

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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