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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Transformational Sales: Making a Difference with Strategic Customers

transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and;

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Real Time Strategic Change

Provides a step-by-step road map for major organizational change, combining conceptual frameworks, agendas, techniques, tools, and roles;

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Real Time Strategic Change

Provides a step-by-step road map for major organizational change, combining conceptual frameworks, agendas, techniques, tools, and roles;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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Project Management and Leadership Challenges, Volume I

strategic advancement. Organizational transformation for high performance is pursued with application of project management and capturing the;

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Brand communication in mid-size B2B companies

Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services;

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The Hoshin Kanri Forest

Strategic Lean management efforts significantly fail because leaders often lack a map of their organizations. Written in a colloquial;

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Branded Component Strategies

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand;

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Projects, Programs, and Portfolios in Strategic Organizational Transformation

inherent to strategic organizational transformation. The linkages among projects, operations, and the foundations of an organization provide a;

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Strategic Renaissance and Business Transformation

The Wiley Strategic Management Series aims to illustrate the best in global strategic management for academics, business practitioners and;

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Strategic Performance Management

A multidisciplinary approach to performance management, demonstrating how the four disciplines of strategic management, organizational;

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Strategic Performance Management

A multidisciplinary approach to performance management, demonstrating how the four disciplines of strategic management, organizational;

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Beyond Succession Planning

stakeholders, ensure a steady flow of talent from within, and anticipate abilities and skills for jobs not yet created. They provide a road map for how;

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A Call to the Village

A Call to the Village is a road map for developing collaborative strategies that integrate the knowledge, ideas, expertise, resources;

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Strategic Brand Management

industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip;

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Light Footprint Management: Leadership in Times of Change

to the conditions of an increasingly ambiguous and apparently unmanageable world. Light Footprint Management sets out a road-map for the;

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Business Marketing Management B2B

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge;

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Cambodia Agriculture, Natural Resources, and Rural Development Sector Assessment, Strategy, and Road Map

strategy and road map for its future development. It identifies the strategic investment priorities of the Government of Cambodia where the;

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Handbook Of Information Technology In Organizations And Electronic Markets

: technological innovations and trends; organizational change and knowledge management; strategic transformation; and social and economic transformation;

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Supply Chain Transformation

road map to transforming your supply chain * Explains how to obtain senior management commitment to transformation * Covers sourcing;

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Innovation and Transformation

This book discusses a six-step transformation cycle in which the tasks of innovation management - ranked according to their relevance for;

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Innovation and Transformation

This book discusses a six-step transformation cycle in which the tasks of innovation management - ranked according to their relevance for;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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