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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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Advertising, Society and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Advertising, Society, and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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Controversies in Contemporary Advertising

, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role;

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Advertising and Consumer Culture

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this;

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Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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The Gender and Consumer Culture Reader

A interdisciplinary collection of readings that answers the question: How do men and women practice consumer culture differently? What;

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Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

Vergelijkbare producten zoals Readings in Advertising, Society, and Consumer Culture

Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

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Advertising and Popular Culture

creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Consumer Behavior and Advertising Involvement

and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine;

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Consumer Behavior and Advertising Involvement

and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Brand Machines, Sensory Media and Calculative Culture

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Global Advertising in a Global Culture

builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Consumer Behavior and Culture

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates;

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