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Brand Machines, Sensory Media and Calculative Culture

. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory;

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Culture Jam

corporate media hype, shaped by brand-names, celebrities and empty gloss, that defines our modern culture. Reprint.;

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Brand esSense

evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique;

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Naar De Brand

NAAR DE BRAND!, diversen.Weet jij wat je allemaal nodig hebt om een brand te blussen? In Naar de brand! Lees;

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Sensory Marketing

of the product which play into a customer's return and brand loyalty for the future.;

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Sensory Marketing

of the product which play into a customer's return and brand loyalty for the future.;

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Brand Sense

Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, this book reveals;

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Brand Sense

tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its;

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Brand Management with Social Media

/ amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the;

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The Routledge Companion to Sound Studies

within sound studies cover such diverse topics as politics, gender, media, race, literature and sport. Individual sections that consider the;

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The Routledge Companion to Sound Studies

within sound studies cover such diverse topics as politics, gender, media, race, literature and sport. Individual sections that consider the;

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Bright Labyrinth

researchers, zombies and cyborgs. Hollings explains how our relationship with media and machines is far more dynamic, unstable and stimulating than;

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Brand DNA

sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction;

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Brand DNA

sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction;

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Media, Popular Culture, and the American Century

In 1941, media mogul Henry R. Luce exulted, "American jazz, Hollywood movies, American slang, American machines and patented products;

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Brand Sense

brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like;

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The Senses Still

approaches to material culture through the historical and ethnographic analyses of sensory memory. The sensory landscape and its meaning-endowed;

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The Senses Still

approaches to material culture through the historical and ethnographic analyses of sensory memory. The sensory landscape and its meaning-endowed;

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Archeology Is a Brand!

study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal;

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Social Communication in Advertising

of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st;

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Social Communication in Advertising

of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Vision and Attention

, display design or the sensory systems of machines. Physiologists and neuroscientists interested in any aspect of sensory or motor processes will;

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Keeping Up the Kardashian Brand

"Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television;

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Information Please: Culture and Politics in the Age of Digital Machines

Information Please advances the ongoing critical project of the media scholar Mark Poster: theorizing the social and cultural effects;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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