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Marketing Brands to Children - Ethically

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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Experiential Marketing

half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more;

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Building Brands Directly

discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Brands with a Conscience

examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with;

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Brands with a Conscience

examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with;

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Advances in National Brand and Private Label Marketing

of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several;

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Lifestyle Brands: A Guide to Aspirational Marketing

brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an;

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an;

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The Digital Marketing Landscape

consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to;

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Weaponized Marketing

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comp;...

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Advances in National Brand and Private Label Marketing

, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc;

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How Brands Become Icons

, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create identity;

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UNDERSTANDING BRANDS 2ND/ED

various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and;

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What's in a Name?

and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new;

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What's in a Name

and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new;

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Social Media Marketing

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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