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Kellogg on Advertising and Media

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising;

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Kellogg on Branding in a Hyper-Connected World

ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

evolving advertising sector and its reflection on social media.;

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Advertising Media Planning

Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Advertising Media Workbook and Sourcebook

advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media;

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Advertising Media Workbook and Sourcebook

advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media;

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Advertising Communications And Promotion Management

communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader;

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Advertising Media Planning

new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as;

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Advertising Media Planning

new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as;

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Advertising in Contemporary Consumer Culture

tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and;

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Media Education in the Primary School

helpful advice on teaching about media institutions, news-gathering and on soaps, comics and advertising. Cross-cirucular classroom activities;

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising;

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising;

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Social Communication in Advertising

. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role;

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Social Communication in Advertising

. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role;

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Brand Machines, Sensory Media and Calculative Culture

develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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