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Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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The role of innovations in the market for consumer packaging

of innovation in consumer packaging while shedding light on the market potential of shaped aerosols in the market for personal care and household;

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Innovation and Marketing of Fast Moving Consumer Goods

This book demonstrates an investigation to distinguish what factors make premium packaging more prem;...

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer;

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Market Research In Action

. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving;

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New Perspectives on Critical Marketing and Consumer Society

and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.;

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Technology of Plastics Packaging for the Consumer Market

Plastics packaging plays an increasing role in marketing, conveying, and protecting products in the fast moving consumer goods market. It;

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Food Industry Innovation School

personal experience) are valid in many fast-moving consumer goods organizations and so the principles, best practices and solutions offered in the;

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Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer G

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Start-up Marketing Strategies in India

of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced;

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The SAGE Handbook of Social Marketing

students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing;

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Renewing Unilever

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100;

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The Fluid Consumer

comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing;

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Creativity and Marketing

behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars;

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Can Pay Be Strategic?

operating globally in the fast moving consumer goods sector. ;

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Business Marketing Management

comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and;

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Business Marketing Management B2B

coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Corporate Innovation (RLE Marketing)

considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book;

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Marketing Luxury Goods Online

consumer perceptions of scarcity and desirability.;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Basics Marketing 02: Online Marketing

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast;

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Consumer Behavior Analysis

consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior;

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Determinants of Effective Distribution Channels in India

durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book;

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Management Crisis and Business Revolution

. The business sectors described in this all-encompassing book include: high-technology; fast-moving packaged consumer goods; manufacturing and;

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Managing Supply Chain Risk and Disruptions

challenges faced by supply chain providers and supply chain strategies related to various global, retail, fast moving consumer goods, humanitarian;

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