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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Market Management and Project Business Development

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating;

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Business Marketing Management

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL;

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Business Marketing Management

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Business to Business Marketing Management

a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Small Business Marketing Management

Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding;

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Basics Marketing 03: Marketing Management

marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide;

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Fundamentals of Business Marketing Research

; channel management and development; physical distribution; advertising; and public relations. The book's give-and-take is equally focused on areas;

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Marketing Applications

context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and;

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Business Relating Business

to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;

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Business Relating Business

to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Business marketing management

Business Marketing Management leert je hoe bedrijven die in de zakelijke markt opereren, invulling geven aan hun marketingbeleid;

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Eurasian Business Perspectives

) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it;

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Marketing Management - Business School Crash Course

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Practical Strategic Management

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy;

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Business Marketing Management

. In 'Business Marketing Management' is het leveren van superieure waarde aan klanten het centrale thema. De auteur laat zien waar klanten waarde;

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Eurasian Business Perspectives

in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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