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Green Advertising and the Reluctant Consumer

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research;

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Advertising, Society and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Advertising, Society, and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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Advertising on Trial

, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her;

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Advertising And The Mind Of The Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Advertising and Market Power

consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Advertising Exposure, Memory and Choice

presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research;

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Advertising Exposure, Memory, and Choice

presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research;

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Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and;

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Advertising and Consumer Culture

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this;

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Green Consumerism

products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or;

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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

This title was first published in 1974.;...

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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

This title was first published in 1974.;...

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Advertising and the Mind of the Consumer

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Consumer Behavior and Advertising Involvement

and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine;

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Consumer Behavior and Advertising Involvement

and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine;

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