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Ludicrous

Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become;

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Ludicrous

Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become;

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The Tesla Motors way

Nikola Tesla was one of the great innovative genuises and forward thinkers of the 19th and 20th centuries. He contributed significantly to;

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Strategy and Structure

strategy and administrative structure in the cases of General Motors, DuPont, Standard Oil, and Sears Roebuck. In each case, he argued, the modern;

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Marketing Strategy

and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19;

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Strategic Marketing

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's;

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The Tesla Way

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and;

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The Tesla Way

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and;

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Digital marketing strategy

don't have to. Digital Marketing Strategy provides a future-proof marketing framework for the digital environment. Based on solid academic;

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Marketing Principles Essentials

retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.;

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Elon Musk

edition of Learn from the Masters, the reader will be able to take a closer look at Tesla Motors genius Elon Musk. As a truly enigmatic individual;

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Marketing Your Startup

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or;

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The Reinvention of Marketing

Sproule, Corporate Vice President of Global Communications-Tesla Motors; and Joseph V. Tripodi, Chief Marketing & Commercial Officer-The Coca-Cola;

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Hands-On Social Marketing

marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design;

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Development of a CSR strategy for Toys R Us Germany

stores, about 1,000 employees and a turnover of EUR 330 million among the biggest toy retailers. In 2014 Toys"R"Us, Inc., launched the strategy;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Leading Procurement Strategy

Delivering successful procurement programs has helped businesses like IKEA, Tesla and Nike maximize the potential of their resources and;

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Leading Procurement Strategy

Delivering successful procurement programs has helped businesses like IKEA, Tesla and Nike maximize the potential of their resources and;

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Events As a Strategic Marketing Tool

than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Small Electric Motors

Users of small electric motors face the difficult task of selecting the best motor for their particular drive application. The technical;

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Evaluating Strategy

, evaluation has focused on projects, programs, products, policies, and personnel. What does it mean to treat strategy as the evaluation focus, as the;

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Einde inhoud

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